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Dairy Farmers Custard is Australia’s favourite dessert snack

Source: Roy Morgan Single Source (Australia), January - December 2012, n = 21,539.
In the 12 months to December 2012, 18% of Australians aged 14+ ate a dairy snack or dessert in an average four-week period (down from 22% in the year to December 2008). Consumption of these snacks is higher among women (21%) than men (15%), with both genders sharing a penchant for Dairy Farmers Custard above other brands.

Recent findings by Roy Morgan Research reveal that in the year to December 2012, Dairy Farmers Custard topped the dairy snack/dessert list, with 4% of Australians aged 14+ consuming this product in an average four-week period. Frûche was the second most popular product, consumed by 3% of the population. Both products have declined in popularity since 2008, reflecting a wider trend across the whole dairy dessert/snack category.

Women and men get their just desserts

While Dairy Farmers Custard is popular with both genders, women enjoy a wider range of dairy snacks and desserts then men, and are just as likely to eat Frûche in an average four-week period (5%). They also favour Nestle Mousse (4%) and Yoplait Le Rice (3%).

Meanwhile, YoGo (3%) and Nestle Milo (2%) are the second and third most popular choices for men.

Top 10 Dairy Snacks/Desserts eaten by Australians in an average 4-week period

 Source: Roy Morgan Single Source (Australia), January - December 2012, n = 21,539.

Norman Morris, Industry Communications Director, Roy Morgan Research, says:< /p>

    “Over the last five years there has been a gradual decline in the proportion of Australians eating dairy snacks and desserts, a downturn which is also evident in consumption of flavoured yoghurts (with the exception of Vaalia and Jalna).

“However, there has been a slight increase in consumption of natural and Greek-style yoghurts, which suggests that Australians are opting for lower-fat dairy snacks.

  “Roy Morgan Research data shows that while Dairy Famers Custard is the most popular product overall, there are some clear differences in dairy snack/dessert products favoured by each gender. Men consume more ‘desserty’ snacks such as YoGo and Nestle Milo, while women have a preference for the ostensibly healthier products, such as Frûche, Nestle Mousse and Yoplait Le Rice.”

Click here to view our extensive range of Food Profiles, including the Dairy Snack or Dessert Brands Consumers Profiles, Dairy Snack or Dessert Brand Consumption (by Frequency) Profiles and more, or our range of Media Profiles including the Internet, social media, television, pay TV, radio and more. These profiles provide a broad understanding of the target audience, in terms of demographics, attitudes, activities and media usage in Australia.

For more information or comments please contact:

Norman Morris — Industry Communications Director Roy Morgan Research

Office: (03) 9224 5172              

Mobile: 0402 014 474