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Virgin Australia gets up to business in Queensland

Source: Roy Morgan Single Source (Australia), March 2013 – February 2014, n = 1,405.

When considering which airline to use for their next business flight, business travellers living in Queensland are more evenly divided than others across Australia, who still overwhelmingly favour Qantas, the latest Roy Morgan Air Travel Survey for the 12 months to February 2013 shows.

Nationally, 77% of business travellers will consider flying Qantas or Qantaslink on their next trip, ahead of the 54% considering Virgin Australia or Virgin Australia Regional Airlines and 29% Jetstar.

But among Queensland’s business travellers, 63% will consider Virgin and 74% Qantas, narrowing the gap to 11% points from the 23% nationally.

Airlines would consider for next domestic business trip

Source: Roy Morgan Single Source (Australia), March 2013 – February 2014, n = 1,405.

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

"Although Qantas is still dominant in the domestic business market, Virgin Australia is well considered, especially by Queensland business travellers.  Virgin Australia has its headquarters in Queensland and services many regional Queensland destinations. 

"The airline industry is very competitive and Roy Morgan’s new profiling tool, Helix Personas, can assist marketers to understand and communicate to business travellers.

"For instance, 28% of Young & Platinum have taken a domestic business trip by air in the last 12 months versus only 11% of the total population 14+. Young & Platinum are highly educated, ambitious, and very well paid. They work hard and let off steam through sport and socialising.

For comments or more information please contact:

Jane Ianniello, International Director of Tourism, Travel & Leisure
Telephone: +61 (7) 3318 7000
Mobile: +61 423 024 412

Related Research

Click here for our Air Travel Report.  This report gives an overview of domestic and international air travel by Australians as well as tracking both domestic and international airlines used for business and leisure travel as well as airlines would consider for business travel.

To purchase Airlines Business and Leisure Customer Profiles of Qantas, Virgin Australia and other airlines click here.  These profiles provide an overview of their demographics, attitudes, activities and media use.   

To purchase the Roy Morgan Airline Satisfaction Report on both domestic and international airline satisfaction click here.

Visit the Roy Morgan Online Store to access an extensive range of Travel and Tourism Reports, including our Holiday Destination Preference Profiles  and our Holiday Destination Visitor Profiles.  

About Roy Morgan Research

Roy Morgan Research is the largest independent Australian research company, with offices in each state of Australia, as well as in New Zealand, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years’ experience in collecting objective, independent information on consumers.

In Australia, Roy Morgan Research is considered to be the authoritative source of information on financial behaviour, readership, voting intentions and consumer confidence. Roy Morgan Research is a specialist in recontact customised surveys which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate



25% or 75%

10% or 90%

5% or 95%