Back To Listing

ANZ-Roy Morgan Vietnamese Consumer Confidence rises to a new high of 144.8 in December

ANZ-Roy Morgan Vietnam Consumer Confidence is up again by 2.5pts to 144.8pts in December. December’s mark is a new record high for Vietnamese Consumer Confidence, which finishes 2015 as the highest Consumer Confidence in Asia for the first time.
HIGHLIGHTS

ANZ-Roy Morgan Vietnam Consumer Confidence is up again by 2.5pts to 144.8pts in December. December’s mark is a new record high for Vietnamese Consumer Confidence, which finishes 2015 as the highest Consumer Confidence in Asia for the first time.

ANZ-Roy Morgan Vietnamese Consumer Confidence is now well above its two-year average of 136.6, and is now a large 9.2pts above its figure last year in December (135.6). The rise in December was driven by improving confidence in the Vietnamese economy over the next 12 months and five years.


  • In terms of personal finances, 35% (up 1ppt) of Vietnamese respondents said their families are ‘better off’ financially than this time last year. Meanwhile, 14% (up 3ppts) said their families are ‘worse off’.

  • In addition, 59% (up 3ppts) of respondents expect their families to be ‘better off’ financially this time next year. Conversely, 4% (up 1ppt) expect to be ‘worse off’ financially.

  • As concerns the overall economy, 61% (up a large 6ppts) of respondents expect Vietnam to have ‘good times’ financially during the next 12 months. By contrast, 9% (unchanged) expect ‘bad times’ financially.

  • Over the longer-term, 66% (up a large 7ppts) of respondents expect Vietnam to have ‘good times’ economically over the next five years. Meanwhile, 5% (up 1ppt) expect Vietnam to have ‘bad times’ economically.

  • Finally, 45% (up 3ppts) of Vietnamese say ‘now is a good time’ to buy major household items compared to just 10% (up 2ppts) who felt ‘now is a bad time.’
ANZ Chief Economist South Asia, ASEAN & Pacific, Glenn Maguire said:

“Vietnam’s economic outperformance from both an external and now a likely domestic perspective is confirmed.


"ANZ-Roy Morgan Vietnamese Consumer Confidence ends 2015 not only at a yearly high, but at a two-year high in the history of the series. All five questions of the survey saw strong improvements over the month of November, but most encouraging were the questions on the longer term economic and financial outlook. With 61% of respondents (up 6ppts) expecting the next 12 months to be a ‘good time’ financially and 66% of respondents expecting the economy to have ‘good times’ over the next five years, Vietnam finds itself on the cusp of 2016 with the household sector not only likely to be a growth stabiliser, but more importantly a contributor to growth given that consumption accounts for 65% of GDP.

"Our final reading of the ANZ-Roy Morgan Vietnam Consumer Confidence index leaves us in no doubt that Vietnam will be one of Asia’s outperforming economies in 2016-17.”

ANZ-Roy Morgan Vietnamese Consumer Confidence Rating - December 2015 - 144.8

ANZ-Roy Morgan Vietnamese Consumer Confidence Rating - December 2015 - 144.8

Click to view the latest, and the final, ANZ-Roy Morgan Vietnamese Consumer Confidence Release PDF - December 2015.


Latest ANZ-Roy Morgan Consumer Confidence Releases

Latest ANZ-Roy Morgan Vietnam & Asia-Pacific Consumer Confidence Data Tables

Related Research Reports

The latest Roy Morgan Consumer Confidence Monthly Report is available on the Roy Morgan Online Store. It provides demographic breakdowns for Age, Sex, State, Region (Capital Cities/ Country), Generations, Lifecycle, Socio-Economic Scale, Work Status, Occupation, Home Ownership, Voting Intention, Roy Morgan Value Segments and more.

You can also view our monitor of Monthly Australian Unemployment & Under-employment Estimates.