Celebrating retail’s best and brightest at the Roy Morgan Customer Satisfaction Awards

Of the six major industries honoured in last night’s annual Roy Morgan Customer Satisfaction Awards, retail accounted for 14 award categories, spanning everything from department stores to quick service restaurants, shoe stores to supermarkets. Despite their diverse specialties, the winners of each retail category share one very important quality: an unshakeable, unbeatable commitment to their customers.

As usual, the retail awards went to a mix of first-time winners and veteran champions. Among those enjoying their first victory were Soul Pattinson (Pharmacy/Chemist of the Year), Rockmans (Clothing Store of the Year) and Athlete’s Foot (Shoe Store of the Year); while Myer (Department Store of the Year), Harris Scarfe (Discount Department Store of the Year) and Supercheap Auto (Auto Store of the Year) were among those who racked up repeat victories.

This year saw the debut of the Liquor Store of the Year category, and competition was fierce. But Dan Murphy’s prevailed, taking out the honours in style.

Retail Customer Satisfaction Award winners for 2015:

Michele Levine, CEO, Roy Morgan Research, says:

“As online shopping continues to reshape the retail landscape, and consumers’ demands and expectations increase accordingly, businesses have one choice: evolve or dissolve. But even while retailers are adapting to new technologies, ‘omni-channel’ shoppers and increased pressure from internationals setting up shop in Australia, it’s crucial they don’t lose sight of the big picture.

“All the bells and whistles in the world won’t save you if your customers aren’t satisfied. At the end of the day, consumers want a positive shopping experience, regardless of whether they’re shopping in-store or via a digital device – and are quick to reward excellent customer service with loyalty and word-of-mouth recommendations. Just ask our 14 retail award-winners!”