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Celebrating retail’s best and brightest at the Roy Morgan Customer Satisfaction Awards

Announcing the winners of the 14 retail categories in 2015's Roy Morgan Customer Satisfaction Awards.

Of the six major industries honoured in last night’s annual Roy Morgan Customer Satisfaction Awards, retail accounted for 14 award categories, spanning everything from department stores to quick service restaurants, shoe stores to supermarkets. Despite their diverse specialties, the winners of each retail category share one very important quality: an unshakeable, unbeatable commitment to their customers.

As usual, the retail awards went to a mix of first-time winners and veteran champions. Among those enjoying their first victory were Soul Pattinson (Pharmacy/Chemist of the Year), Rockmans (Clothing Store of the Year) and Athlete’s Foot (Shoe Store of the Year); while Myer (Department Store of the Year), Harris Scarfe (Discount Department Store of the Year) and Supercheap Auto (Auto Store of the Year) were among those who racked up repeat victories.

This year saw the debut of the Liquor Store of the Year category, and competition was fierce. But Dan Murphy’s prevailed, taking out the honours in style.

Retail Customer Satisfaction Award winners for 2015:

Auto Store of the Year

Supercheap Auto

Coffee Shop of the Year

Donut King

Clothing Store of the Year


Department Store of the Year


Discount Department Store of the Year

Harris Scarfe

Discount Variety Store of the Year

The Reject Shop

Furniture/Electrical Store of the Year

Betta Home Living

Hardware Store of the Year

Home Timber & Hardware

Chemist/Pharmacy of the Year

Soul Pattinson

Quick Service Restaurant of the Year

Pizza Capers

Liquor Store of the Year

Dan Murphy's

Shoe Store of the Year

The Athlete's Foot

Sports Store of the Year

Rebel Sport

Supermarket of the Year


Michele Levine, CEO, Roy Morgan Research, says:

“As online shopping continues to reshape the retail landscape, and consumers’ demands and expectations increase accordingly, businesses have one choice: evolve or dissolve. But even while retailers are adapting to new technologies, ‘omni-channel’ shoppers and increased pressure from internationals setting up shop in Australia, it’s crucial they don’t lose sight of the big picture.

“All the bells and whistles in the world won’t save you if your customers aren’t satisfied. At the end of the day, consumers want a positive shopping experience, regardless of whether they’re shopping in-store or via a digital device – and are quick to reward excellent customer service with loyalty and word-of-mouth recommendations. Just ask our 14 retail award-winners!”

For comments or more information please contact:
Roy Morgan - Enquiries
Office: +61 (03) 9224 5309

About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate


25% or 75%

10% or 90%

5% or 95%