Car-sharing making inroads in Australian cities

Awareness of car-sharing services like Go-Get and Flexi-Car has reached a critical mass in Australia’s major cities of Sydney (55%) and Melbourne (56%).

Australian men are more aware (43%) of car-sharing than women (29%), leading to an over figure for Australians of 33% according to a snap poll by Roy Morgan.

Michele Levine, Roy Morgan CEO, believes the findings reflect a growing awareness of the inefficiency of traditional car ownership.

“Our cars sit idle for 23 hours a day, on average, and the car in the Aussie garage is not always the right car for the right job,” she said.

“Car-sharing enables Australians to have a large SUV when they need to move people and things around, or a small car for that quick trip into the city – one size does not fit all.

“All traditional models in the automotive industry are under siege – this is just the latest avenue of ‘attack’ from alternatives to the ownership model Australians have held onto for several decades.”

Finding No. 7207 – This special Roy Morgan Snap SMS Poll was conducted in mid-March (March 16, 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry with a cross-section of 1,104 Australians aged 18+. Respondents were asked: “Are you aware of car-sharing services such as Go-Get or Flexi-car?”

Roy Morgan Snap SMS Poll: Awareness of car-sharing services like Go-Get or Flexi-car.

Australians 18+: Yes (36%) cf. no (64%).

Analysis by Gender

• Men: Yes (43%) cf. no (57%).
• Women: Yes (29%) cf. no (71%);

Analysis by Age

• 18-24yr olds: Yes (35%) cf. no (65%);
• 25-34yr olds: Yes (35%) cf. no (65%);
• 35-49yr olds: Yes (43%) cf. no (57%);
• 50-64yr olds: Yes (35%) cf. no (65%);
• 65+yr olds: Yes (26%) cf. no (74%).

Analysis by State

• New South Wales: Yes (43%) cf. no (57%);
• Victoria: Yes (49%) cf. no (51%);
• Queensland: Yes (22%) cf. no (78%);
• Western Australia: Yes (22%) cf. no (78%);
• South Australia: Yes (20%) cf. no (80%);
• Tasmania: Yes (23%) cf. no (77%).

Analysis by Capital City/ Country Regions

• Capital City: Yes (43%) cf. no (57%);
• Country: Yes (22%) cf. no (78%).

Analysis by Socio-Economic Status

• AB: Yes (47%) cf. no (53%);
• C: Yes (32%) cf. no (68%);
• D: Yes (35%) cf. no (65%);
• E: Yes (24%) cf. no (76%);
• FG: Yes (20%) cf. no (80%).

Results analysed by Roy Morgan Helix Personas are available on a subscription basis.
www.HelixPersonas.com.au.

Click here to see the key findings of the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

For further information:

Question:

Australians were asked: “Are you aware of car-sharing services such as Go-Get or Flexi-car?” (March 16, 2017):

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. The following table gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. The figures are approximate and for general guidance only, and assume a simple random sample. Allowance for design effects (such as stratification and weighting) should be made as appropriate.