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Roy Morgan Launches Customer Satisfaction Awards

Launching the Roy Morgan Customer Satisfaction Awards - 2012.

Roy Morgan Research will launch their new Customer Satisfaction Awards this Thursday at a gala dinner in Melbourne. The Awards will cover more than thirty categories, recognising Australian businesses who are leading their industry in Customer Satisfaction.

Roy Morgan’s CEO, Michele Levine, will present awards to the winning businesses for 2011 in the following categories:

  • Banks
  • Major Banks
  • Business Banks
  • Major Business Banks
  • Building Societies
  • Credit Unions
  • Auto Stores
  • Car Manufacturers
  • Clothing Stores
  • Coffee Shops
  • Department Stores
  • Furniture/Electrical Stores
  • Hardware Stores
  • Music/Book Stores
  • Pharmacies
  • Quick Service Restaurants
  • Shoe Stores
  • Sports Stores
  • Supermarkets
  • Domestic Airlines
  • International Airlines
  • Hotels
  • Home Phone Providers
  • Mobile Phone Handsets
  • Mobile Service Providers
  • Home Internet Service Providers
  • Electricity Providers
  • Gas Providers
  • Business Insurers
  • General Insurers
  • Private Health Insurers
  • Risk & Life Insurers
  • Business Superannuation Managers
  • Industry Superannuation Funds
  • Retail Superannuation Funds

Roy Morgan Research, Australia’s largest independent research company, will also announce monthly Customer Satisfaction leaders on a dedicated website, as well as continuing to present an annual Customer Satisfaction Award to winners of each category.

The Customer Satisfaction Awards are based on data from Roy Morgan’s Consumer Single Source survey (over 50,000 consumers annually), as well as Roy Morgan’s Business Single Source survey (over 20,000 business decision makers annually). These two large, nationwide studies provide a thorough and accurate way to identify and recognise Australia’s top businesses in Customer Satisfaction.

Michele Levine, CEO, Roy Morgan Research, says:

“The new Roy Morgan Research Customer Satisfaction Awards are a way of recognising and rewarding outstanding customer satisfaction in Australia, using data from the country’s largest consumer and business surveys.

“In this new age of Social Networking, it has become all the more critical for Australian businesses to understand, track and respond to their Customer Satisfaction.  Where, only a few years ago, ‘Word Of Mouth’ was likely to mean shared over a few drinks or a barbecue with friends, Facebook and Twitter could mean that your customers opinions are shared with thousands of prospective customers, virtually immediately.  With this in mind, we are now producing a range of ready-made research profiles of  Satisfied Customers and, possibly even more importantly, Dissatisfied Customers in a range of categories.”