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Nearly 2.5 million Australians using TikTok – up over 850,000 (+52.4%) during first half of 2020

Nearly 2.5 million Australians using TikTok – up over 850,000 (+52.4%) during first half of 2020

Source 1: Roy Morgan Single Source, January – June 2020, n=8,124. Base: Australians aged 14+. Source 2: Roy Morgan Young Australians Survey, January – June 2020, n=997. Base: Young Australians aged 6-13 years old. *Generations: Pre-Boomers (born before 1946), Baby Boomers (born 1946-60), Gen X (born 1961-75), Millennials (born 1976-90), Generation Z (born 1991-2005), Gen Alpha (born since 2006).
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Bunnings, ALDI and Woolworths Australia’s most trusted brands

Bunnings, ALDI and Woolworths Australia’s most trusted brands

Source: Roy Morgan Single Source (Australia). Risk Monitor, January 2019 – December 2019; n=13,539.
Base: Australians 14+ who answered either Trust or Distrust of brands; n=7,097.
Note: Includes key commercial brands with at least 20 mentions across trust and distrust.
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TikTok

Over 1.6 million Australians already using TikTok

Source 1: Roy Morgan Single Source, July – December 2019, n=6,816. Base: Australians aged 14+. Source 2: Roy Morgan Young Australians Survey, July – December 2019, n= 1,047. Base: Young Australians aged 6-13 years old. *Generations: Pre-Boomers (born before 1946), Baby Boomers (born 1946-60), Generation X (born 1961-75), Millennials (born 1976-90), Generation Z (born 1991-2005), Generation Alpha (born since 2006). 
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Top Travel Sites

Australia - June 2021 Australians 14+
  • tripadvisor.com.au

    2,693,000
  • qantas.com.au (Qantas)

    2,572,000
  • booking.com

    1,856,000
  • news.com.au/travel (News Travel)

    1,714,000
  • airbnb.com.au (airbnb)

    1,146,000

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Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

Top apps via Mobile or Tablet

Australia - June 2021 Australians 14+
  • Facebook

    11,052,000
  • Facebook Messenger

    9,821,000
  • Google Maps

    7,614,000
  • YouTube

    6,556,000
  • Instagram

    6,393,000

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