Newspaper Cross-Platform Audience, 9 months to September 2020

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app, and includes access via Apple News.

In line with traditional digital measures all results are 4 week estimates rather than print currency ‘average issue readership’ (AIR). The print currency ‘AIR’ readership estimates for magazines are available to view in detail on the Roy Morgan website here.

 
Print
(4 weeks)
Digital
(4 weeks)
(incl. Apple news)
Total Cross-Platform Audience
(4 weeks) 
(incl. Apple news)

Jan - Sep Jan - Sep Jan - Sep

2020 2020 2020
  Publication ('000s) ('000s) ('000s)
  (unweighted) 44,653 44,653 44,653
  (Popn '000) 21,055 21,055 21,055
  Adelaide Advertiser 842 1,189 1,721
  Canberra Times 321 811 1,088
  Courier-Mail 1,378 1,858 2,844
  Daily Telegraph 2,195 3,346 4,888
  Financial Review 1,170 2,185 3,147
  Herald Sun 2,457 2,947 4,549
  Mercury 174 322 452
  Newcastle Herald 186 320 458
  Sunday Times 537 1,671 2,050
  Sydney Morning Herald 1,957 7,555 8,327
  The Age 1,598 5,200 5,905
  The Australian 2,614 2,388 4,547
  The Saturday Paper 432 340 774
  West Australian 1,129 731 1,564