| Magazines |
Readership |
Readership |
| % of Population 14+ |
('000s) |
|
Sep
2019
|
Sep
2020 |
Gain/Loss |
Sep
2019 |
Sep
2020 |
% Change |
| Wish |
0.6 |
0.4 |
-0.2 |
130 |
82 |
-36.9 |
| The Deal* |
0.4 |
0.3 |
-0.1 |
75 |
61 |
-18.7 |
| Weekend Australian Magazine |
2.6 |
2.8 |
0.2 |
544 |
581 |
6.8 |
| Financial Review Magazine |
1.8 |
1.0 |
-0.8 |
370 |
217 |
-41.4 |
| Boss* |
0.8 |
0.7 |
-0.1 |
175 |
151 |
-13.7 |
| Good Weekend (NSW/Vic) |
4.0 |
3.7 |
-0.3 |
825 |
785 |
-4.8 |
| Domain (NSW/Vic) |
3.3 |
2.4 |
-0.9 |
687 |
504 |
-26.6 |
| Sunday Life (NSW/Vic) |
2.3 |
2.2 |
-0.1 |
475 |
452 |
-4.8 |
| Stellar (NSW/Vic) |
2.5 |
2.4 |
-0.1 |
510 |
503 |
-1.4 |
| Sunday Telegraph TV Guide (NSW) |
2.0 |
2.0 |
0.0 |
413 |
422 |
2.2 |
| Sunday Herald Sun Screen (Vic) |
1.5 |
1.7 |
0.2 |
306 |
363 |
18.6 |
| Qweekend (Qld) |
1.1 |
0.9 |
-0.2 |
228 |
195 |
-14.5 |
| Sunday Mail TV Guide (Qld) |
1.5 |
1.3 |
-0.2 |
306 |
265 |
-13.4 |
| Gold Coast Eye (Qld) |
0.1 |
0.1 |
0.0 |
27 |
28 |
3.7 |
| Sunday Mail TV Guide (SA) |
1.1 |
1.0 |
-0.1 |
232 |
208 |
-10.3 |
| SA Weekend |
1.1 |
1.1 |
0.0 |
238 |
222 |
-6.7 |
| Sunday Times Guide (WA) |
0.9 |
0.8 |
-0.1 |
184 |
177 |
-3.8 |
| STM - Sunday Times Magazine (WA) |
1.0 |
0.9 |
-0.1 |
201 |
189 |
-6.0 |
| Seven Days (WA) |
1.2 |
0.9 |
-0.3 |
249 |
197 |
-20.9 |
| West Weekend (WA) |
1.3 |
1.2 |
-0.1 |
266 |
249 |
-6.4 |
Note: Two Newspaper Inserted Magazines – The Deal and Boss - were temporarily suspended during the June and September 2020 quarters. They are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.
Newspaper Inserted Magazine Summary - September 2020
Newspaper Inserted Magazines: Readership of Weekend Australian Magazine, Sunday Telegraph TV Guide, Sunday Herald Sun Screen and Gold Coast Eye increase
There were four newspaper inserted magazines that managed to increase their readership over the last year despite broader industry trends including the Weekend Australia Magazine, Sunday Telegraph TV Guide, Sunday Herald Sun Screen and Gold Coast Eye.
The biggest increase in readership was for the Sunday Herald Sun Screen in Victoria for which readership increased 18.6 per cent to 363,000 followed by the second most widely read newspaper inserted magazine overall the Weekend Australian Magazine now read by 581,000, up 6.8 per cent on a year ago.
The most widely read newspaper inserted magazine is again the Good Weekend read by 785,000, but down 4.8 per cent on a year ago, while the third most widely read is Domain with a readership of 504,000, but down a significant 26.6 per cent on a year ago following a COVID-19 lockdown related slump in the Australian property market.
Other widely read newspaper inserted magazines include Stellar magazine read by 503,000, down marginally by 1.4 per cent on a year ago, Sunday Life with a readership of 452,000, down 4.8 per cent, and the sixth most widely read Sunday Telegraph TV Guide in NSW read by 422,000, down 2.2 per cent on a year ago.
Top Newspaper Inserted Magazines – Ranked by Print Readership*
|
Publication
|
Sep 2019
|
Sep 2020
|
% Change
|
|
‘000s
|
‘000s
|
%
|
|
Good Weekend (NSW/Vic)
|
825
|
785
|
-4.8%
|
|
Weekend Australian Magazine
|
544
|
581
|
6.8%
|
|
Domain (NSW/Vic)
|
687
|
504
|
-26.6%
|
|
Stellar (NSW/Vic)
|
510
|
503
|
-1.4%
|
|
Sunday Life (NSW/Vic)
|
475
|
452
|
-4.8%
|
|
Sunday Telegraph TV Guide (NSW)
|
413
|
422
|
2.2%
|
|
Sunday Herald Sun Screen (Vic)
|
306
|
363
|
-18.6%
|
*Print readership is average issue readership.