Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2021.
Magazines
|
Jan 2020 - Dec 2020 |
Jan 2021 - Dec 2021 |
|
|
|
Readership '000 |
% of Population 14+ |
Readership '000 |
% of Population 14+ |
% of Population 14+ Gain/Loss |
Readership '000 Gain/Loss |
(unweighted) |
6,496 |
|
6,514 |
|
|
|
(POPN '000) |
4,048 |
|
4,166 |
|
|
|
|
|
|
|
|
|
|
MASS WOMEN'S MAGAZINES |
|
|
|
|
|
|
Australian Women's Weekly NZ Edition (skip Apr20-Sep20) |
180 |
4.4% |
141 |
3.4% |
-1.0% |
-39 |
NZ Woman's Weekly (skip Apr20-Sep20) |
105 |
2.6% |
105 |
2.5% |
-0.1% |
0 |
NZ Woman's Day (skip Apr20-Sep20) |
152 |
3.8% |
146 |
3.5% |
-0.3% |
-6 |
New Idea |
46 |
1.1% |
47 |
1.1% |
0.0% |
1 |
That's Life |
70 |
1.7% |
61 |
1.5% |
-0.2% |
-9 |
|
|
|
|
|
|
|
WOMEN'S LIFESTYLE MAGAZINES |
|
|
|
|
|
|
English Woman's Weekly |
21 |
0.5% |
17 |
0.4% |
-0.1% |
-4 |
Lucky Break (skip Apr20-Sep20) |
63 |
1.6% |
42 |
1.0% |
-0.6% |
-21 |
Mindfood |
78 |
1.9% |
80 |
1.9% |
0.0% |
2 |
Nadia |
66 |
1.6% |
43 |
1.0% |
-0.6% |
-23 |
Simply You Living |
24 |
0.6% |
50 |
1.2% |
0.6% |
26 |
|
|
|
|
|
|
|
WOMEN'S FASHION MAGAZINES |
|
|
|
|
|
|
NZ Fashion Quarterly |
30 |
0.7% |
50 |
1.2% |
0.5% |
20 |
NZ Weddings |
24 |
0.6% |
20 |
0.5% |
-0.1% |
-4 |
Fashion |
30 |
0.7% |
50 |
1.2% |
0.5% |
20 |
|
|
|
|
|
|
|
HOME & GARDEN MAGAZINES |
|
|
|
|
|
|
Better Homes and Gardens |
22 |
0.5% |
29 |
0.7% |
0.2% |
7 |
Bunnings Magazine |
52 |
1.3% |
40 |
1.0% |
-0.3% |
-12 |
Habitat |
90 |
2.2% |
100 |
2.4% |
0.2% |
10 |
Home NZ |
35 |
0.9% |
60 |
1.4% |
0.5% |
25 |
Homestyle NZ |
16 |
0.4% |
36 |
0.9% |
0.5% |
20 |
Houses NZ |
33 |
0.8% |
28 |
0.7% |
-0.1% |
-5 |
NZ Gardener |
101 |
2.5% |
93 |
2.2% |
-0.3% |
-8 |
NZ House & Garden |
92 |
2.3% |
110 |
2.6% |
0.3% |
18 |
NZ Trends Design Series |
19 |
0.5% |
18 |
0.4% |
-0.1% |
-1 |
Kiwi Gardener |
30 |
0.8% |
51 |
1.2% |
0.4% |
21 |
Your Home & Garden |
51 |
1.3% |
54 |
1.3% |
0.0% |
3 |
|
|
|
|
|
|
|
FOOD & ENTERTAINMENT MAGAZINES |
|
|
|
|
|
|
Cuisine |
118 |
2.9% |
87 |
2.1% |
-0.8% |
-31 |
Delicious |
8 |
0.2% |
20 |
0.5% |
0.3% |
12 |
Dish |
89 |
2.2% |
92 |
2.2% |
0.0% |
3 |
New Zealand's Best Dining Guide |
18 |
0.4% |
55 |
1.3% |
0.9% |
37 |
NZ Woman's Weekly Julie Le Clerc Magazine |
29 |
0.7% |
26 |
0.6% |
-0.1% |
-3 |
Taste |
54 |
1.3% |
42 |
1.0% |
-0.3% |
-12 |
|
|
|
|
|
|
|
HEALTH & FAMILY MAGAZINES |
|
|
|
|
|
|
Healthy Food Guide |
28 |
0.7% |
32 |
0.8% |
0.1% |
4 |
Tots to Teens |
23 |
0.6% |
17 |
0.4% |
-0.2% |
-6 |
Ohbaby! |
29 |
0.7% |
20 |
0.5% |
-0.2% |
-9 |
|
|
|
|
|
|
|
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS |
|
|
|
|
|
|
NZ Property Investor |
14 |
0.3% |
13 |
0.3% |
0.0% |
-1 |
Time |
50 |
1.2% |
36 |
0.9% |
-0.3% |
-14 |
University of Auckland Business Review |
22 |
0.5% |
33 |
0.8% |
0.3% |
11 |
KiaOra (Air New Zealand inflight magazine) (skip Apr20-Sep20) |
70 |
1.7% |
45 |
1.1% |
-0.6% |
-25 |
|
|
|
|
|
|
|
GENERAL MAGAZINES |
|
|
|
|
|
|
Avenues |
24 |
0.6% |
32 |
0.8% |
0.2% |
8 |
Consumer |
62 |
1.5% |
53 |
1.3% |
-0.2% |
-9 |
Good |
17 |
0.4% |
49 |
1.2% |
0.8% |
32 |
National Geographic |
40 |
1.0% |
37 |
0.9% |
-0.1% |
-3 |
NZ Geographic |
63 |
1.6% |
50 |
1.2% |
-0.4% |
-13 |
North & South (skip Apr-Dec20) |
100 |
2.5% |
72 |
1.7% |
-0.8% |
-28 |
Reader's Digest |
34 |
0.8% |
34 |
0.8% |
0.0% |
0 |
Grapevine |
24 |
0.6% |
22 |
0.5% |
-0.1% |
-2 |
Metro |
25 |
0.6% |
43 |
1.0% |
0.4% |
18 |
NZ Life & Leisure |
65 |
1.6% |
57 |
1.4% |
-0.2% |
-8 |
New Zealand Listener (skip Apr20-Sep20) |
185 |
4.6% |
221 |
5.3% |
0.7% |
36 |
Art News NZ |
19 |
0.5% |
35 |
0.8% |
0.3% |
16 |
Heritage NZ |
49 |
1.2% |
76 |
1.8% |
0.6% |
27 |
Wilderness |
14 |
0.4% |
15 |
0.4% |
0.0% |
1 |
The Shed |
11 |
0.3% |
17 |
0.4% |
0.1% |
6 |
|
|
|
|
|
|
|
MUSIC & MOVIE MAGAZINES |
|
|
|
|
|
|
Empire |
15 |
0.4% |
24 |
0.6% |
0.2% |
9 |
|
|
|
|
|
|
|
TV MAGAZINES |
|
|
|
|
|
|
TV Guide |
166 |
4.1% |
157 |
3.8% |
-0.3% |
-9 |
|
|
|
|
|
|
|
SPORTS MAGAZINES |
|
|
|
|
|
|
NZ Outdoor Hunting |
31 |
0.8% |
37 |
0.9% |
0.1% |
6 |
Rugby News |
30 |
0.8% |
15 |
0.4% |
-0.4% |
-15 |
|
|
|
|
|
|
|
MOTORING MAGAZINES |
|
|
|
|
|
|
AA Directions |
365 |
9.0% |
374 |
9.0% |
0.0% |
9 |
NZ Autocar |
15 |
0.4% |
17 |
0.4% |
0.0% |
2 |
NZ Classic Car |
17 |
0.4% |
18 |
0.4% |
0.0% |
1 |
NZ Motorhomes Caravans & Destinations |
13 |
0.3% |
10 |
0.2% |
-0.1% |
-3 |
|
|
|
|
|
|
|
FISHING MAGAZINES |
|
|
|
|
|
|
Fish & Game NZ |
52 |
1.3% |
39 |
0.9% |
-0.4% |
-13 |
NZ Fishing News |
23 |
0.6% |
40 |
1.0% |
0.4% |
17 |
|
|
|
|
|
|
|
REAL ESTATE MAGAZINES |
|
|
|
|
|
|
Property Press |
62 |
1.5% |
50 |
1.2% |
-0.3% |
-12 |
|
|
|
|
|
|
|
NEWSPAPER INSERT MAGAZINES |
|
|
|
|
|
|
Bite (North Island) |
130 |
3.2% |
158 |
3.8% |
0.6% |
28 |
Canvas (North Island) |
231 |
5.7% |
272 |
6.5% |
0.8% |
41 |
Sunday Magazine |
164 |
4.0% |
172 |
4.1% |
0.1% |
8 |
Viva (North Island) |
147 |
3.6% |
176 |
4.2% |
0.6% |
29 |
Weekend (North Island) |
175 |
4.3% |
153 |
3.7% |
-0.6% |
-22 |
Your Weekend |
130 |
3.2% |
136 |
3.3% |
0.1% |
6 |
Newspapers
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.
|
Print |
Digital
(Web or App)
|
Total Cross-Platform Audience
(print, web or app)
|
|
Dec 2020 (000's) |
Dec 2021 (000's) |
Dec 2020 (000's) |
Dec 2021 (000's) |
Dec 2020 (000's) |
Dec 2021 (000's) |
% change in
Total Cross- Platform Audience
|
(unweighted) |
6,496 |
6,514 |
6,496 |
6,514 |
6,496 |
6,514 |
|
(POPN '000) |
4,048 |
4,166 |
4,048 |
4,166 |
4,048 |
4,166 |
|
|
|
|
|
|
|
|
|
New Zealand Herald |
595 |
559 |
1,637 |
1,585 |
1,883 |
1,844 |
-2.1% |
Dominion Post |
211 |
205 |
278 |
271 |
416 |
408 |
-1.9% |
Northern Advocate |
52 |
72 |
62 |
95 |
107 |
142 |
33.0% |
Waikato Times |
82 |
86 |
128 |
134 |
193 |
195 |
0.9% |
Bay of Plenty Times |
67 |
57 |
102 |
104 |
145 |
149 |
3.0% |
Rotorua Daily Post |
28 |
26 |
63 |
70 |
82 |
88 |
6.5% |
Gisborne Herald |
33 |
27 |
47 |
51 |
64 |
64 |
0.4% |
Taranaki Daily News |
60 |
56 |
69 |
103 |
106 |
137 |
29.7% |
Wanganui Chronicle |
38 |
35 |
46 |
86 |
79 |
107 |
34.6% |
Hawke's Bay Today |
72 |
80 |
101 |
109 |
154 |
173 |
12.4% |
Manawatu Standard |
31 |
27 |
65 |
63 |
90 |
87 |
-3.4% |
Wairarapa Times-Age |
20 |
23 |
32 |
39 |
47 |
59 |
23.6% |
The Press |
160 |
145 |
181 |
189 |
288 |
272 |
-5.3% |
Otago Daily Times |
98 |
107 |
200 |
238 |
254 |
304 |
20.0% |
Ashburton Guardian |
14 |
10 |
28 |
22 |
39 |
31 |
-21.1% |
Timaru Herald |
17 |
18 |
34 |
71 |
48 |
83 |
73.6% |
Southland Times |
41 |
51 |
76 |
83 |
96 |
108 |
12.9% |
Sunday Star Times |
172 |
167 |
59 |
60 |
220 |
216 |
-2.0% |
Sunday News |
26 |
41 |
35 |
50 |
60 |
88 |
46.6% |
Magazine Cross-Platform Audience
Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
|
Print |
Digital
(web or app)
|
Total Cross-Platform Audience
(print, web or app)
|
|
Dec 2020 (000's) |
Dec 2021 (000's) |
Dec 2020 (000's) |
Dec 2021 (000's) |
Dec 2020 (000's) |
Dec 2021 (000's) |
% change in
Total Cross- Platform Audience
|
(unweighted) |
6,496 |
6,514 |
6,496 |
6,514 |
6,496 |
6,514 |
|
(POPN '000) |
4,048 |
4,166 |
4,048 |
4,166 |
4,048 |
4,166 |
|
|
|
|
|
|
|
|
|
AA Directions |
365 |
374 |
148 |
171 |
441 |
455 |
3.3% |
Australian Women's Weekly NZ Edition (skip Apr20-Sep20) |
180 |
141 |
59 |
65 |
218 |
188 |
-13.7% |
Dish |
89 |
92 |
79 |
116 |
145 |
177 |
21.6% |
Fish & Game NZ |
52 |
39 |
52 |
67 |
94 |
100 |
6.5% |
Habitat |
90 |
100 |
43 |
59 |
118 |
142 |
20.5% |
Healthy Food Guide |
28 |
32 |
54 |
68 |
73 |
85 |
16.8% |
Kiwi Gardener |
30 |
51 |
47 |
56 |
70 |
101 |
42.7% |
Mindfood |
78 |
80 |
76 |
109 |
138 |
165 |
19.7% |
Nadia |
66 |
43 |
56 |
56 |
105 |
92 |
-12.6% |
National Business Review |
40 |
47 |
28 |
37 |
59 |
69 |
16.6% |
New Idea |
46 |
47 |
33 |
39 |
74 |
77 |
3.5% |
New Zealand Listener (skip Apr20-Sep20) |
185 |
221 |
56 |
74 |
209 |
257 |
22.8% |
North & South (skip Apr20-Dec20) |
100 |
72 |
84 |
90 |
165 |
145 |
-12.2% |
NZ Gardener |
101 |
93 |
64 |
65 |
145 |
143 |
-1.9% |
NZ House & Garden |
92 |
110 |
54 |
91 |
129 |
174 |
35.7% |
NZ Woman's Day & Now To Love (skip Apr20-Sep20) |
152 |
146 |
88 |
86 |
207 |
204 |
-1.7% |
NZ Woman's Weekly & Now To Love (skip Apr20-Sep20) |
105 |
105 |
88 |
86 |
172 |
172 |
0.0% |
Property Press |
62 |
50 |
40 |
45 |
97 |
90 |
-7.0% |
That's Life |
70 |
61 |
19 |
28 |
79 |
77 |
-1.4% |
Time |
50 |
36 |
21 |
13 |
66 |
48 |
-28.2% |
TV Guide Magazine |
166 |
157 |
50 |
58 |
194 |
184 |
-5.0% |
Print is average issue readership.
Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.