Readership in New Zealand, 12 Months to June 2019

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2019.


Magazines

  Jul 2017 - Jun 2018 Jul 2018 - Jun 2019

Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss  Readership '000 Gain/Loss
MASS WOMEN'S MAGAZINES
Australian Women's Weekly NZ Edition 222 5.7% 200 5.0% -0.7% -22
NZ Woman's Weekly 164 4.2% 140 3.5% -0.7% -24
NZ Woman's Day 309 7.9% 274 6.9% -1.0% -35
New Idea 86 2.2% 89 2.2% 0.0% 3
Next 95 2.4% 80 2.0% -0.4% -15
That's Life 88 2.3% 74 1.9% -0.4% -14
WOMEN'S LIFESTYLE MAGAZINES
English Woman's Weekly 14 0.4% 10 0.3% -0.1% -4
Lucky Break 61 1.6% 55 1.4% -0.2% -6
Mindfood 110 2.8% 109 2.7% -0.1% -1
Nadia 76 2.0% 74 1.9% -0.1% -2
NW 16 0.4% 13 0.3% -0.1% -3
OK! 19 0.5% 16 0.4% -0.1% -3
Simply You Living 18 0.5% 23 0.6% 0.1% 5
WOMEN'S FASHION MAGAZINES
Marie Claire (Australian Edition) 16 0.4% 16 0.4% 0.0% 0
NZ Fashion Quarterly 38 1.0% 48 1.2% 0.2% 10
Simply You 28 0.7% 31 0.8% 0.1% 3
Vogue Australia 19 0.5% 22 0.5% 0.0% 3
Bride & Groom (NZ edition) 16 0.4% 11 0.3% -0.1% -5
NZ Weddings 28 0.7% 16 0.4% -0.3% -12
Fashion (from Apr18) 28 0.7%
HOME & GARDEN MAGAZINES
Better Homes and Gardens 49 1.3% 37 0.9% -0.4% -12
Habitat 93 2.4% 56 1.4% -1.0% -37
Home NZ 39 1.0% 34 0.9% -0.1% -5
Homestyle NZ 26 0.7% 16 0.4% -0.3% -10
Houses NZ 36 0.9% 35 0.9% 0.0% -1
NZ Gardener 106 2.7% 111 2.8% 0.1% 5
NZ House & Garden 149 3.8% 128 3.2% -0.6% -21
NZ Trends Design Series 27 0.7% 19 0.5% -0.2% -8
Urbis 16 0.4% 16 0.4% 0.0% 0
Kiwi Gardener (was Weekend Gardener) 27 0.7% 29 0.7% 0.0% 2
Your Home & Garden 74 1.9% 81 2.0% 0.1% 7
FOOD & ENTERTAINMENT MAGAZINES
Cuisine 128 3.3% 103 2.6% -0.7% -25
Delicious 16 0.4% 16 0.4% 0.0% 0
Dish 68 1.7% 63 1.6% -0.1% -5
Food 61 1.6% 59 1.5% -0.1% -2
New Zealand's Best Dining Guide (from Apr18) 18 0.4%
NZ Woman's Weekly Julie Le Clerc Magazine 20 0.5% 21 0.5% 0.0% 1
Taste 54 1.4% 89 2.2% 0.8% 35
HEALTH & FAMILY MAGAZINES
Healthy Food Guide 110 2.8% 85 2.1% -0.7% -25
Tots to Teens 24 0.6% 27 0.7% 0.1% 3
Women's Health 28 0.7% 29 0.7% 0.0% 1
NZ Good Health Choices
21 0.5% 16 0.4% -0.1% -5
Ohbaby! (from Oct17) 23 0.6% 20 0.5% -0.1% -3
BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
NZ Property Investor 16 0.4% 21 0.5% 0.1% 5
Time 100 2.6% 81 2.0% -0.6% -19
University of Auckland Business Review 23 0.6% 23 0.6% 0.0% 0
Qantas 18 0.5% 11 0.3% -0.2% -7
KiaOra (Air New Zealand inflight magazine) 159 4.1% 112 2.8% -1.3% -47
MEN'S LIFESTYLE MAGAZINES
M2 13 0.3% 14 0.3% 0.0% 1
GENERAL MAGAZINES
Avenues 40 1.0% 34 0.8% -0.2% -6
Consumer 75 1.9% 69 1.7% -0.2% -6
D-Photo 20 0.5% 13 0.3% -0.2% -7
Good 28 0.7% 17 0.4% -0.3% -11
National Geographic 57 1.5% 52 1.3% -0.2% -5
NZ Geographic 54 1.4% 77 1.9% 0.5% 23
North & South 108 2.8% 102 2.6% -0.2% -6
NZ Today 19 0.5% 17 0.4% -0.1% -2
Reader's Digest 66 1.7% 64 1.6% -0.1% -2
Grapevine 48 1.2% 30 0.8% -0.4% -18
Metro 52 1.3% 57 1.4% 0.1% 5
NZ Life & Leisure 74 1.9% 73 1.8% -0.1% -1
New Zealand Listener 268 6.9% 231 5.8% -1.1% -37
Art News NZ 31 0.8% 29 0.7% -0.1% -2
Heritage NZ 54 1.4% 61 1.5% 0.1% 7
Animals' Voice 11 0.3% 17 0.4% 0.1% 6
Wilderness 13 0.3% 23 0.6% 0.3% 10
The Shed (from Oct17) 18 0.5% 22 0.6% 0.1% 4
MUSIC & MOVIE MAGAZINES
Empire 16 0.4% 23 0.6% 0.2% 7
TV MAGAZINES
SkyWatch 156 4.0% 146 3.7% -0.3% -10
TV Guide 224 5.7% 205 5.2% -0.5% -19
 
SPORTS MAGAZINES
NZ Adventure 11 0.3% 22 0.5% 0.2% 11
NZ Golf Magazine 14 0.4% 11 0.3% -0.1% -3
NZ Horse & Pony 13 0.3% 22 0.6% 0.3% 9
NZ Outdoor Hunting 30 0.8% 39 1.0% 0.2% 9
NZ Rod & Rifle 23 0.6% 19 0.5% -0.1% -4
NZ Rugby World 31 0.8% 32 0.8% 0.0% 1
Rugby News 27 0.7% 25 0.6% -0.1% -2
MOTORING MAGAZINES
AA Directions 538 13.8% 485 12.2% -1.6% -53
Classic Driver 18 0.5% 14 0.4% -0.1% -4
Kiwi Rider 13 0.3% 9 0.2% -0.1% -4
NZ Autocar 23 0.6% 22 0.6% 0.0% -1
NZ Classic Car 36 0.9% 38 1.0% 0.1% 2
NZ Motorhomes Caravans & Destinations 16 0.4% 13 0.3% -0.1% -3
MOTORCYCLE, BOAT & TRUCK MAGAZINES
Boating NZ 24 0.6% 14 0.4% -0.2% -10
NZ Trucking 11 0.3% 15 0.4% 0.1% 4
FISHING MAGAZINES
Fish & Game NZ 76 1.9% 63 1.6% -0.3% -13
NZ Fishing News 19 0.5% 38 1.0% 0.5% 19
REAL ESTATE MAGAZINES
Property Press 91 2.3% 138 3.5% 1.2% 47
NEWSPAPER INSERT MAGAZINES
Bite (North Island) 207 5.3% 193 4.9% -0.4% -14
Canvas (North Island) 315 8.1% 298 7.5% -0.6% -17
Sunday Magazine 268 6.9% 227 5.7% -1.2% -41
Viva (North Island) 190 4.9% 195 4.9% 0.0% 5
Weekend (North Island) 238 6.1% 241 6.1% 0.0% 3
Your Weekend 221 5.7% 195 4.9% -0.8% -26

Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.



Print Online
Total Cross-Platform Audience 
(print or online)
Publication
Jul
2018
(000's)
Jun
2019
(000's)
Jul
2018
(000's)
Jun
2019
(000's)
Jul
2018
(000's)
Jun
2019
(000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6422 6563 6422 6563 6422 6563  
(POPN '000) 3897 3974 3897 3974 3897 3974  
             
New Zealand Herald 775 782 1475 1545 1806 1885 4.4%
Dominion Post 293 297 293 309 500 485 -3.0%
Northern Advocate 77 63 68 77 124 118 -4.8%
Waikato Times 123 145 114 140 203 250 23.2%
Bay of Plenty Times 90 83 98 120 157 172 9.6%
Rotorua Daily Post 35 52 41 60 71 87 22.5%
Gisborne Herald 38 50 19 52 52 73 40.4%
Taranaki Daily News 62 54 83 80 124 114 -8.1%
Wanganui Chronicle 35 31 23 34 51 56 9.8%
Hawke's Bay Today 81 88 50 85 117 146 24.8%
Manawatu Standard 53 44 59 63 103 98 -4.9%
Wairarapa Times-Age 29 32 17 18 43 45 4.7%
The Press 263 227 186 189 364 344 -5.5%
Otago Daily Times 151 138 119 153 222 238 7.2%
Nelson Mail 47 32 54 63 81 78 -3.7%
Ashburton Guardian 18 16 17 17 30 29 -3.3%
Timaru Herald 33 26 37 42 60 60 0.0%
Southland Times 59 75 43 63 86 121 40.7%
Sunday Star Times 337 265 84 63 402 309 -23.1%
Sunday News 67 58 24 40 83 90 8.4%


Print is net readership in an average 7 days. Online is net readership online in an average 7 days.


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).
  Print
Digital 
(web or app)
Total Cross-Platform Audience 
(print, web or app)

Dec 2017 (000's) Dec 2018 (000's) Dec 2017 (000's) Dec 2018 (000's) Dec 2017 (000's) Dec 2018 (000's)
% change in
 Total Cross- Platform Audience
(unweighted) 6422 6563 6422 6563 6422 6563  
(POPN '000) 3897 3974 3897 3974 3897 3974  
               
AA Directions (from Oct17)   485   140   542  
Australian Women's Weekly NZ Edition (from Oct17)   200   49   232  
Dish (from Oct17)   63   70   117  
Fish & Game NZ (from Oct17)   63   47   101  
Habitat (from Oct17)   56   34   82  
Healthy Food Guide (from Oct17)   85   58   127  
Kiwi Gardener (from Oct17)   29   31   59  
Mindfood (from Oct17)   109   73   164  
Nadia (from Oct17)   74   45   106  
National Business Review 66 69 38 42 79 90 13.9%
New Idea (from Oct17)   89   27   106  
New Zealand Listener 268 231 54 53 280 257 -8.2%
Next (from Oct17)   80   42   115  
North & South (from Oct17)   102   56   142  
NZ Gardener (from Oct17)   111   52   150  
NZ House & Garden 149 128 53 58 189 171 -9.5%
NZ Woman's Day & Now To Love 309 274 69 84 346 324 -6.4%
NZ Woman's Weekly & Now To Love 164 140 69 84 216 208 -3.7%
Property Press 91 138 26 27 109 156 43.1%
Skywatch (from Oct17)   146   66   193  
That's Life (from Oct17)   74   21   87  
Time (from Oct17)   81   14   90  
TV Guide Magazine (from Oct17)   205   58   231