Single Source delivers an atlas of truthful, concrete networks between and within target customers. Connect purchase behaviour to media preference. Put ad awareness in the context of lifestyle goals. Correlate specific product attitudes to credit cards, technology adoption, or ‘No Junk Mail’ stickers. Explore. Discover. Know.   

Single Source delivers an atlas of truthful, concrete networks between and within target customers. Connect purchase behaviour to media preference. Put ad awareness in the context of lifestyle goals. Correlate specific product attitudes to credit cards, technology adoption, or ‘No Junk Mail’ stickers. Explore. Discover. Know.   

Helix Personas is a unique and powerful consumer segmentation and data integration tool that combines sophisticated psychographic and behavioural data to classify the Australian population into 56 Personas and 7 Communities.

Roy Morgan collects customer satisfaction ratings from ongoing Single Source surveys of over 60,000 Australians. This data is used to determine the monthly and annual winners of the Roy Morgan Customer Satisfaction Awards.

Meet the future shapers.

ASTEROID gives researchers the speed, creativity and power to extract maximum value from their survey data. With minimal experience and training users can explore data, generate and test hypotheses, follow up ideas, search for supporting evidence, and transform simple data into usable market intelligence.

The Reactor is the original ‘Worm’ that has famously graphed viewers’ reactions to political debates over several decades and provided critical insights into the effectiveness of thousands of ads, programs and events, worldwide.

Market segmentation is central to the work we do at Roy Morgan Research. By dividing a market into distinct and specific sub-groups, we ensure that our clients can pinpoint their target audience and plan their new products and marketing communications accordingly.