Reactor FAQ

What metrics does The Reactor create?

Available metrics include ‘R’ Score , Cut-through, Peak, Hot Zone, Cold Zone and End Score. Each of these metrics is available by Ad and by Target profile.

How much does it cost?

You can put The Reactor to work for you for as little as $2,950. For that you will have 100 respondents viewing one of your ads, tested among 6 other ads in non-competing categories, plus a control video. You will then receive a synchronised interactive video report with three selectable sets of graphs (All Respondents, Male/Female and 3 age-splits, plus complete Metrics). More detailed Reactor packages are available and can be individually tailored to suit your needs.

What platforms support the Mobile Reactor?

The Roy Morgan Mobile Reactor app is available for both Apple and Android devices. This means virtually anyone with a smartphone or tablet can use the Mobile Reactor, wherever they are. The app is available for free download from the iTunes App Store and Google Play. Simply search for ‘Roy Morgan Reactor’ and you’re on your way to providing instant feedback.

Available on the App Store  
Android App on Google Play