Single Source Indonesia

Indonesian Single Source Market Research Database

Indonesia is the world’s fourth-largest country and the second-fastest growing G-20 nation. Since it became a democracy in 1998, the country has seen some major social changes, and the Roy Morgan Single Source survey has captured many of them. Today we are regarded as the 'voice of the people' -widely recognised as neutral and independent.

Roy Morgan Single Source covers more than 30 industries, over 150 product categories and 1500-plus brands, connecting them to core data such as the demographics, income and expenditure, attitudes and opinions, sports and leisure, lifestyle and media consumption of more than 26,000 respondents.

For example, as part of our telecommunications coverage, our Cellular Network category comprises in-depth, up-to-date information on market share, switching, satisfaction, profitability, intentions and more. Not surprisingly, this Single Source category has gained ‘currency’ status within the telecommunications industry, with sector leaders regularly acting on its insights.

Adding another dimension to Single Source, Roy Morgan Values Segments* combine attitudinal insights with demographics. This enables marketers to map society as a whole or identify a brand’s traction among distinct socio-economic segments.

Accurate and reliable

Representing almost 90% of the Indonesian population aged 14 years and over, Single Source is the country's largest consumer database. Random sampling is conducted in the 22 major cities, 23 smaller towns and their rural hinterland, before being projected back on the population using census data. This insistence on accuracy and reliability means we can provide the most precise profile of your target market.

Key Facts:

  • Sample size: n = 2,165 per month (n=26,000 per year)

  • Coverage: 17 Provinces
    22 top cities and 22 other urban centres and rural areas
    (Covers around 90% of the population aged 14+)

  • Frequency: Weekly (48 weeks per year)
    Two visits per interviews, one week apart

  • Households: Indonesian residents in private households
    (excludes servants and visitors) aged 14+

  • Sampling: In urban areas, each city/town is divided into municipalities (Kotamadya) and Kelurahans are randomly selected within each municipality dependent on sample size for each city/town. Within each selected Kelurahan a number of RT’s (Rumah Tangga (Household)) are randomly selected, on an interval basis, dependent on the sample size required.

  • Weighting: Quarterly by: Geography, Age, Sex, Education, Household size

 *Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.