Indonesia is the world’s fourth-largest country and the
second-fastest growing G-20 nation. Since it became a democracy in 1998, the
country has seen some major social changes, and the Roy Morgan Single Source
survey has captured many of them. Today we are regarded as the 'voice of the
people' -widely recognised as neutral and independent.
Roy Morgan Single Source covers more than 30 industries,
over 150 product categories and 1500-plus brands, connecting them to core data
such as the demographics, income and expenditure, attitudes and opinions,
sports and leisure, lifestyle and media consumption of more than 26,000
For example, as part of our telecommunications coverage, our
Cellular Network category comprises in-depth, up-to-date information on market
share, switching, satisfaction, profitability, intentions and more. Not
surprisingly, this Single Source category has gained ‘currency’ status within
the telecommunications industry, with sector leaders regularly acting on its
Adding another dimension to Single Source, Roy Morgan Values
Segments* combine attitudinal insights with demographics. This enables
marketers to map society as a whole or identify a brand’s traction among
distinct socio-economic segments.
Accurate and reliable
Representing almost 90% of the Indonesian population aged 14
years and over, Single Source is the country's largest consumer database.
Random sampling is conducted in the 22 major cities, 23 smaller towns and their
rural hinterland, before being projected back on the population using census
data. This insistence on accuracy and reliability means we can provide the most
precise profile of your target market.