Roy Morgan Research

The history of Roy Morgan comprises more than 80 years of tracking social trends and developing innovative methodologies and new technologies. Proudly independent, we’ve built a reputation based on our unfailingly accurate data and products like our Morgan Poll, our extensive Single Source survey, and our innovative market research tools like the Reactor.

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Roy Morgan
From his first Gallup Poll in 1941 to founding Roy Morgan Research and establishing Australia’s first face-to-face omnibus survey, Roy Morgan changed the face of market research and public opinion polling in Australia. 
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Research Services
Since its foundation in 1941, Roy Morgan Research has built a reputation for providing accurate, meaningful, insightful information to help society come to grips with reality and to help marketers, the media, governments and institutions make better, more informed decisions.
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Gary Morgan
Gary Morgan is Executive Chairman of Australia's most highly regarded research company, Roy Morgan Research, whose clients include many of Australia’s leading companies, institutions and government departments as well as multinational companies operating in Australia. He is Australia’s leading pollster and is committed to advancing the city of Melbourne’s international standing.
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Michele Levine
Michele Levine is the inspirational Chief Executive Officer of Roy Morgan.  Since 1983 she has been heavily involved with the Company’s international expansion and its achievement of ISO certification. Michele also developed the ground-breaking Roy Morgan Values Segments with Colin Benjamin of The Horizons Network.
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ISO Experts Certification
Roy Morgan Research’s certification to both AS/NZS ISO 9001 and ISO 20252 standards is testament to the importance we place on quality and continuous improvement in all aspects of our research: proposals, questionnaire design, field, data analysis, and presentation of results to clients.
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About Roy Morgan Research

Quote While we use Roy Morgan to uncover and track travel trends, a key benefit is the ability to match a range of specific behaviours or perceptions across different target audience segments  Quote

— Australian Tourism Authority —

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