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ANZ-Roy Morgan Taiwanese Consumer Confidence Stalled in November
November 24 2015
- Finding No.
Consumer Confidence Press Release
The monthly ANZ-Roy Morgan Taiwan Consumer Confidence Index is based on 1,000 telephone interviews conducted throughout Taiwan. Men and women aged 14 and over were randomly selected during the month of November 2015.
ANZ’s Senior Economist Raymond Yeung said:
- ANZ-Roy Morgan Taiwan Consumer Confidence rose modestly to 91.3 (up 0.2pts) in November, but still lower than 91.8 in November 2014. The increasing consumer confidence this month was primarily driven by rising confidence about Taiwanese personal financial situations.
- In terms of personal finances now 7.0% (up 1.5ppts) of respondents said their families are ‘better off’ financially than this time last year compared with 24.7% (down 3.0ppts) that said their families are ‘worse off’.
- Now 11.6% (up 1.5ppts) of respondents expected their families will be ‘better off’ financially this time next year compared with 20.3% (up 3.3ppts) that expected their families will be ‘worse off’ financially.
- Additionally, 18.9% (down 4.2ppts) of respondents expected Taiwan will have ‘good times’ economically over the next 12 months (the lowest record for this indicator for over one and a half year since April 2014), while 27.9% (up 2.1ppts) of respondents expected ‘bad times’ economically (the highest level for this indicator for over a year since July 2014).
- Now 21.9% (up 2.5ppts) expected Taiwan will have ‘good times’ economically during the next five years and 18.5% (up 2.0ppts) of respondents expected Taiwan will have ‘bad times’ economically.
- Moreover, now 9.1% (up 1.5ppts) of respondents said now is a ‘good time to buy’ major household items in Taiwan, while less than a quarter, 20.6% (down 2.6ppts), of respondents said now is a ‘bad time to buy’ major household items.
- The inflation expectations rose to 1.3% (up 0.1ppts) in November.
“Household sentiment seems to have stabilised, perhaps due to a mild recovery of stock market in November. In addition, tourism offers a good buffer to the labour market and unemployment rates stay at historically low level of 3.8%. Consumer confidence has generally held up.
"However, Taiwan’s economic outlook remains fragile. The government will likely revise the growth forecast for 2015 and 2016 downward. Policymakers are expected to launch more measures to stimulate the economy, such as tax cut. These measures would be able to support domestic sentiment going forward.”
Click to view the latest ANZ-Roy Morgan Taiwanese Consumer Confidence Release PDF - November 2015.
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