“ANZ-Roy Morgan Indian Consumer Confidence rebounded strongly in November but confidence is clearly being driven by longer-term rather than shorter term factors.
"The average Indian consumer does not feel better off financially compared to a year ago. Indeed, only 19% of surveyed households asses their personal financial situations as having improved over the past twelve months. Almost twice as many, or 36%, believe that their financial lot will improve over the next twelve months. These lower perceptions of financial well-being make themselves apparent in the low number of Indian consumers (22%) who are willing to purchase a major household item at the current time.
"Still, there appears to be important medium to long term anchors influencing consumer confidence, which we could continue to assess as most likely being ‘Modi-esque’. There was a huge jump (up a large 10ppts m/m) in the number of respondents who believe that the country’s prospects will be positive over the next twelve months, and 58% (also up 10ppts) believe India will enjoy ‘good times’ over the next five years. These medium and longer term anchors should ensure domestic demand will not slip and India’s economic recovery trajectory will remain intact.”

Click to view the latest ANZ-Roy Morgan Indian Consumer Confidence Release PDF - November 2015.
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