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Australian opposition to Muslim immigration exaggerated

In stark contrast to the widely reported Essential Research Poll in mid-September that claimed Australians opposed Muslim Immigration 49% cf. 40%, independent research by Roy Morgan shows Australians continue to support Muslim immigration (58% cf. 33%) as well as Asylum Seeker Immigration (66% to 25%).

By Michele Levine, CEO, Roy Morgan Research

In stark contrast to the widely reported Essential Research Poll in mid-September that claimed Australians opposed Muslim Immigration 49% cf. 40%, independent research by Roy Morgan shows Australians continue to support Muslim immigration (58% cf. 33%) as well as Asylum Seeker Immigration (66% to 25%).

Five weeks ago, Australians were bombarded with the news that we, as a nation, or the majority of us, did not want Muslims coming into the country – based on a poll by Essential Research.

I said at the time, in several interviews (Listen to radio interview with 2SER), that we believed it was highly unlikely that these results were true.  Roy Morgan surveys over several years from 2010 to 2015, showed majority support for Muslims, refugees and others immigrating to Australia. We believed it highly unlikely that sentiment would have changed so dramatically. The latest Roy Morgan Research showed indeed Australians continue to support Muslim Immigration, albeit with a reduced majority.

It is crucial that public opinion surveys on such important issues as this are independent and conducted with a sample which is truly representative of the Australian population.

The increasingly prevalent use of internet surveys using ‘Commercial panels’ of respondents is extraordinarily dangerous. ‘Commercial panels’ are typically recruited in a variety of ways – opt-in, competitions, acquired email lists etc. The size of the ‘Commercial panel’ can never make up for the unknown and unknowable biases.

We see it as a little like the ‘sub-prime’ fiasco in the US that was at the heart of the Global Financial Crisis. Combining large quantities of ‘high risk’ mortgages into packages and re-labelling them didn’t make them any less risky.

When it comes to sampling the Australian population – combining ‘highly skewed’ lists of people doesn’t magically create a representative sample representing a cross-section of Australians.

Roy Morgan conducted this latest survey, and previous waves of the research, at our own cost because we believe it is important the people of Australia are accurately represented on an issue of such social, human and moral importance.

Click here to see the full results of the latest Roy Morgan survey on attitudes to immigration and population.


For further information:

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Gary Morgan:

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Michele Levine:

+61 3 9224 5215

+61 411 129 093