Source: Roy Morgan Single Source Australia, October 2015 – September 2016, n=14,416; October 2016 – September 2017. n=14,910. Base: Australians 14+.
With a market leading customer satisfaction rating of 86.1% in September putting the brand ahead of its rivals, Supercheap Auto looks set to build on its victory in last year’s Annual Roy Morgan Customer Satisfaction Awards.
Autobarn, a previous winner of the Annual award has seen a decline in customer satisfaction over the past year but still rates highly on 83.4% now equal with Repco which also has a customer satisfaction rating of 83.4%, little changed from a year ago.
Roy Morgan Automotive Store Customer Satisfaction September 2017
Source: Roy Morgan Single Source Australia, October 2015 – September 2016, n=14,416; October 2016 – September 2017. n=14,910. Base: Australians 14+.
Michele Levine, CEO, Roy Morgan Research, says:
“Supercheap Auto has retained its position as Australia’s leading Auto Store in September with a customer satisfaction rating of 86.1% ahead of rivals Autobarn and Repco both of which had a customer satisfaction rating in September of 83.4%.
“Supercheap Auto has enjoyed recent success in the category winning the Annual Roy Morgan Customer Satisfaction Award in each of the last two years (2015 & 2016), however the category is a competitive one. Over the past year all three brands have tasted success by winning at least one month.”
The Roy Morgan Customer Satisfaction Awards highlight the winners but this is only the tip of the iceberg. Roy Morgan tracks customer satisfaction, engagement, loyalty, advocacy and NPS across a wide range of industries and brands. This data can be analysed by month for your brand and importantly your competitive set.
Need to know what is driving your customer satisfaction?
Check out the new Roy Morgan Customer Satisfaction Dashboard at http://www.roymorganonlinestore.com/Awards.aspx
For comments or more information please contact:
Roy Morgan - Enquiries
Office: +61 (03) 9224 5309
askroymorgan@roymorgan.com