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Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories.

All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2021.
Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories.

The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.

The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to December 2021 and show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites.

Readership has grown in all states and territories up 1.8 per cent in Western Australia and 1.1 per cent in Queensland and digital news maintains its position of strength with readership of 19.3 million, up 1.5 per cent compared to the same period last year.

TOTAL NEWS READERSHIP


READERSHIP BY STATE/TERRITORY


READERSHIP DEMOGRAPHICS

ThinkNewsBrands General Manager Vanessa Lyons said: “Regardless of which state Australians are living in, whether they were in or out of Covid lockdown or getting back to their daily lives, news continues to remain relevant with readership increasing in every state. Wherever you are in the country, whatever your age, news plays a vital role in our lives and the latest readership figures clearly reflect this.”

TOP 10 MOST READ NEWS BRANDS

About ThinkNewsBrands 

Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses. 

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About Roy Morgan

Roy Morgan is the largest independent Australian research company, with offices throughout Australia, as well as in Indonesia, the United States and the United Kingdom. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan has over 70 years’ experience in collecting objective, independent information on consumers.

Margin of Error

The margin of error to be allowed for in any estimate depends mainly on the number of interviews on which it is based. Margin of error gives indications of the likely range within which estimates would be 95% likely to fall, expressed as the number of percentage points above or below the actual estimate. Allowance for design effects (such as stratification and weighting) should be made as appropriate.

Sample Size

Percentage Estimate

40%-60%

25% or 75%

10% or 90%

5% or 95%

1,000

±3.0

±2.7

±1.9

±1.3

5,000

±1.4

±1.2

±0.8

±0.6

7,500

±1.1

±1.0

±0.7

±0.5

10,000

±1.0

±0.9

±0.6

±0.4

20,000

±0.7

±0.6

±0.4

±0.3

50,000

±0.4

±0.4

±0.3

±0.2