Who is driving the changes in the tightly contested and evolving Australian alcohol market? Our Alcohol research provides the industry currency on consumption and purchase behaviour as well as in-depth profiling of beer, wine, cider, spirit, liqueur and RTD drinkers and non-drinkers.

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Discover the spend, frequency, venue preferences, loyalties and lifestyles of gamblers. Our Gambling research sets the industry standard for data on consumer participation via poker machines, casino table games, wagering and sports betting, lotteries, scratchies and online gaming.
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Discover the lives and motivations of car buyers. Our Automotive research sets the industry standard for data on vehicle ownership, purchase behaviour and intentions, brand awareness, attitudes, price considerations, and image perceptions of all makes and models. Current subscribers include manufacturers and importers of well-known brands from around the world.
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Banking and Finance
Providing the most thorough understanding of consumer behaviour in banking and finance, Roy Morgan Research is the industry standard in Australia. With extensive information covering performance tracking, competitor analysis and consumer profiling and behaviour, our ready-made and customised research reports and target market profiles will enable help you discover your competitive edge and optimise every business opportunity.
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Consumer Products
From groceries, pharmaceuticals and personal care items to household goods and services, our data enables both large and small players in the manufacturing, supply and marketing chain to identify, understand, communicate with and motivate their customers.
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Economical, Political and Social
Our research covers the gamut of society’s collective interactions, aspirations and opinions.  Federal and State governments, the Reserve Bank, universities, Think Tanks and major national and international companies access our research to develop policies, examine trends and communicate with the public.
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Our Media research provides a unique, 360 degree map of the consumer across all channels: newspapers and magazines, television, radio, cinema, catalogues and internet. We correlate consumption data to a wealth of demographic information and purchase behaviours and attitudes across all consumer products.
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Complete research into when, why and how customers visit supermarkets, shopping centres, individual stores and online sites – and what they buy there. Our data contains customer attitudes, behaviours and intentions, brand awareness, price considerations, loyalty card membership, satisfaction and market share figures across all major retailers and categories.
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Since 1996 Roy Morgan Research has conducted more than 500,000 interviews with Australians holding superannuation or retirement savings account products, collecting the widest range of details including the specific type of product, the fund manager the product is with, the value of the investment and how the investment was obtained.
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Telecommunications and Technology
Brand-by-brand, product-by-product analysis of Fixed Line, Mobile Phone, Internet, Broadband, Pay TV and Bundling usage, plus Computer, MP3 and Game Console ownership profiles and purchase intention data. Discover market share, adoption rates, satisfaction levels and the communications technology and entertainment systems in your target market’s household.
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Travel and Tourism
The industry standard for local, national and international holiday data. Discover consumers’ destination preferences and intentions for long and short trips, travel attitudes and behaviours including expenditure, places visited and activities, accommodation, transport, information sources used, booking methods and advertising awareness.
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Deregulation of the utilities industry means consumer research is vital. Our extensive data on household appliances and expenditure, behaviour and product consumption patterns, media usage, brand awareness, as well as analysis of likelihood-to-switch and supply profitability give a competitive edge to electricity and gas retailers.
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