Newspaper Cross-Platform Audience, 12 months to March 2021

Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app, and includes access via Apple News.

In line with traditional digital measures all results are 4 week estimates rather than print currency ‘average issue readership’ (AIR). The print currency ‘AIR’ readership estimates for magazines are available to view in detail on the Roy Morgan website here.

 
Print
(4 weeks)
Digital
(4 weeks)
(incl. Apple news)
Total Cross-Platform Audience
(4 weeks) 
(incl. Apple news)

12m to Mar 12m to Mar 12m to Mar

2021 2021 2021
  Publication ('000s) ('000s) ('000s)
  (unweighted) 66,050 66,050 66,050
  (Popn '000) 21,097 21,097 21,097
  Adelaide Advertiser 894 1,160 1,725
  Canberra Times 205 735 908
  Courier-Mail 1,564 1,768 2,913
  Daily Telegraph 2,485 3,027 4,879
  Financial Review 1,212 2,298 3,295
  Herald Sun 2,571 2,838 4,562
  Mercury 158 299 430
  Newcastle Herald 235 320 542
  Sydney Morning Herald 2,012 7,683 8,519
  The Age 1,585 5,186 5,990
  The Australian 3,047 2,632 5,092
  The Saturday Paper 511 359 846
  West Australian 1,203 842 1,764