Australian Magazine Readership, 12 months to June 2021

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


Magazines Readership Readership
% of Population 14+ ('000s)
June
2020
June
2021
Gain/Loss June
2020
June
2021
% Change
4X4 Australia 0.7 1.2 0.5 149 262 75.8
AFL Record 0.9 0.9 0.0 186 200 7.5
APC 0.3 0.3 0.0 73 68 -6.8
Australian Country - 0.4 - - 78 -
Australian Geographic 2.6 2.3 -0.3 548 478 -12.8
Australian Golf Digest 0.2 0.7 0.5 50 139 178.0
Australian Gourmet Traveller 0.9 1.2 0.3 181 248 37.0
Australian Motorcycle News 0.4 0.5 0.1 80 104 30.0
Australian Traveller 0.3 0.6 0.3 68 122 79.4
Australian Women's Weekly 5.9 7.0 1.1 1,243 1,475 18.7
Backyard & Outdoor Living - 0.3 - - 73 -
Belle 0.5 0.6 0.1 104 127 22.1
Better Homes and Gardens 7.7 8.0 0.3 1,622 1,679 3.5
Big Issue 1.0 1.3 0.3 200 270 35.0
Bunnings Magazine 5.5 7.7 2.2 1,161 1,629 40.3
Coles Magazine 21.6 24.0 2.4 4,535 5,061 11.6
Cosmos 0.3 0.3 0.0 56 73 30.4
Country Style 1.0 1.1 0.1 208 243 16.8
Delicious 1.1 1.7 0.6 231 362 56.7
Diabetic Living 0.7 0.8 0.1 152 178 17.1
Eat Well - 0.5 - - 106 -
English Woman's Weekly 0.5 0.5 0.0 111 101 -9.0
Family Circle 0.6 0.5 -0.1 134 111 -17.2
Fishing World 0.9 0.8 -0.1 185 161 -13.0
Foxtel Magazine 0.8 1.6 0.8 169 333 97.0
Frankie 1.4 1.2 -0.2 294 257 -12.6
Fresh Ideas 19.0 21.8 2.8 3,994 4,597 15.1
Fresh Water Fishing Aust. 0.5 0.4 -0.1 100 75 -25.0
Gardening Australia 1.7 2.6 0.9 364 539 48.1
Golf Australia 0.2 0.7 0.5 47 147 212.8
Gourmet Traveller Wine 0.3 0.4 0.1 57 82 43.9
Grand Designs Australia - 0.7 - - 151 -
Halliday (was Wine Companion) 0.1 0.2 0.1 23 32 39.1
Healthy Food Guide 1.3 0.9 -0.4 265 188 -29.1
Home Beautiful 1.2 1.6 0.4 262 330 26.0
Home Design 0.4 0.6 0.2 81 121 49.4
Homespun - 0.2 - - 52 -
Horizons (WA) 1.4 1.2 -0.2 285 256 -10.2
House & Garden 1.9 3.0 1.1 402 640 59.2
Inside Out 0.5 0.5 0.0 100 110 10.0
Journeys (Tas) 0.2 0.1 -0.1 35 28 -20.0
Just Cars 0.7 0.9 0.2 154 182 18.2
Kitchens & Bathrooms - 0.5 - - 100 -
Marie Claire 1.4 1.3 -0.1 287 265 -7.7
Men's Health 0.9 1.1 0.2 196 241 23.0
MindFood - 0.5 - - 102 -
Money Magazine 0.5 1.2 0.7 104 244 134.6
The Monthly 0.6 0.6 0.0 135 129 -4.4
Motor 0.5 0.6 0.1 108 131 21.3
National Geographic 4.7 4.6 -0.1 982 969 -1.3
New Idea 3.3 2.9 -0.4 689 614 -10.9
New Idea Food 0.4 0.4 0.0 86 82 -4.7
New Idea Retro - 0.6 - - 127 -
New Idea Royals Monthly 2.4 1.6 -0.8 494 331 -33.0
New Scientist 1.3 0.9 -0.4 276 183 -33.7
Open Road (NSW) 4.1 5.0 0.9 850 1,066 25.4
Organic Gardener - 0.8 - - 166 -
PC PowerPlay 0.2 0.4 0.2 48 86 79.2
PlayStation 0.4 0.9 0.5 87 200 129.9
Prevention 0.3 0.4 0.1 63 76 20.6
Qantas Magazine 1.2 1.7 0.5 260 367 41.2
Quilters Companion - 0.3 - - 62 -
Reader's Digest Australia 1.9 2.1 0.2 393 446 13.5
Real Living 0.4 0.4 0.0 84 89 6.0
RM Williams Outback 0.7 1.3 0.6 157 265 68.8
Road Ahead (Qld) 2.4 3.0 0.6 495 626 26.5
Rolling Stone - 0.9 - - 180 -
SA Motor (SA) 1.0 0.9 -0.1 213 197 -7.5
Selector 0.3 0.2 -0.1 58 47 -19.0
Street Machine 0.9 1.0 0.1 191 220 15.2
Take 5 (Weekly) 2.2 2.3 0.1 460 490 6.5
Take 5 Bumper Monthly 2.5 2.7 0.2 530 569 7.4
Taste.com.au Magazine 2.8 3.1 0.3 577 657 13.9
That's Life! 2.1 2.3 0.2 448 492 9.8
That's Life! Mega Monthly 2.0 2.7 0.7 414 563 36.0
Time 1.0 0.9 -0.1 205 185 -9.8
TOTAL Motoring Club Magazines 11.4 12.0 0.6 2,384 2,543 6.7
TV Week 1.1 1.8 0.7 232 377 62.5
Unique Cars 0.6 0.8 0.2 130 164 26.2
Vacations & Travel - 0.6 - - 127 -
Vogue Australia 1.6 1.7 0.1 344 351 2.0
Vogue Living 0.7 1.2 0.5 143 260 81.8
WellBeing 0.7 0.5 -0.2 138 102 -26.1
Wheels 0.8 1.1 0.3 160 237 48.1
Who 0.9 0.7 -0.2 191 150 -21.5
Woman's Day 3.7 3.6 -0.1 773 752 -2.7
Women's Health 1.0 1.0 0.0 216 205 -5.1
Women's Weekly Food 1.3 0.7 -0.6 279 148 -47.0

Note: A small number of magazines were temporarily suspended during the June and September 2020 quarters.  These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.  The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.