Australian Magazine Readership, 12 months to March 2021

The readership estimates below are ‘average issue readership’ (AIR) over a 12 month period, and represent the number, or %, of Australians who read or look into an average issue of the particular publication.

This provides an estimate of the ‘reach’ an advertiser can expect to achieve with advertising placed in the publication.

These print readership estimates do not include the additional Australians who read the publications in their digital form online, via web, mobile or app.

The total reach – ‘cross-platform’ reach is greater than the ‘average issue reach’ of a publication as it includes additional readers and cover a 4 week period, rather than an average issue.


Magazines Readership Readership
% of Population 14+ ('000s)
Mar
2020
Mar
2021
Gain/Loss Mar
2020
Mar
2021
% Change
4X4 Australia 0.7 1.1 0.4 143 226 58.0
Australian Geographic 2.9 2.2 -0.7 601 472 -21.5
Australian Golf Digest 0.2 0.5 0.3 47 111 136.2
Australian Gourmet Traveller 1.1 1.1 0.0 231 226 -2.2
Australian Motorcycle News 0.4 0.4 0.0 87 92 5.7
Australian Traveller 0.4 0.5 0.1 85 107 25.9
Australian Women's Weekly 6.4 6.6 0.2 1,337 1,389 3.9
Belle 0.5 0.6 0.1 108 122 13.0
Better Homes and Gardens 8.5 7.5 -1.0 1,771 1,591 -10.2
Big Issue 1.2 1.0 -0.2 241 220 -8.7
Bunnings Magazine 5.6 7.3 1.7 1,170 1,550 32.5
Coles Magazine 21.5 23.5 2.0 4,489 4,959 10.5
Cosmos 0.3 0.3 0.0 62 53 -14.5
Country Style 1.0 1.1 0.1 218 230 5.5
Delicious 1.3 1.7 0.4 267 351 31.5
Diabetic Living 0.9 0.8 -0.1 195 162 -16.9
English Woman's Weekly 0.5 0.5 0.0 114 100 -12.3
Family Circle - 0.6 - - 126 -
Fishing World 1.1 0.6 -0.5 229 132 -42.4
Foxtel Magazine 0.9 1.3 0.4 180 280 55.6
Frankie 1.6 1.1 -0.5 333 237 -28.8
Fresh 19.2 21.2 2.0 4,015 4,462 11.1
Fresh Water Fishing Aust. 0.6 0.4 -0.2 121 76 -37.2
Gardening Australia 1.8 2.4 0.6 374 503 34.5
Golf Australia 0.2 0.6 0.4 37 122 229.7
Gourmet Traveller Wine 0.3 0.4 0.1 59 80 35.6
Halliday (was Wine Companion) 0.1 0.2 0.1 28 33 17.9
Healthy Food Guide 1.4 0.8 -0.6 283 172 -39.2
Home Beautiful 1.4 1.5 0.1 290 315 8.6
Home Design 0.5 0.5 0.0 101 107 5.9
Horizons (WA) 1.4 1.1 -0.3 295 232 -21.4
House & Garden 2.1 2.8 0.7 441 585 32.7
Inside Out 0.5 0.5 0.0 98 107 9.2
Journeys (Tas) 0.2 0.1 -0.1 46 25 -45.7
Just Cars 0.8 0.7 -0.1 175 156 -10.9
Marie Claire 1.6 1.2 -0.4 336 249 -25.9
Men's Fitness 0.6 0.6 0.0 135 137 1.5
Men's Health 1.1 0.9 -0.2 230 192 -16.5
Money Magazine 0.5 1.0 0.5 107 209 95.3
The Monthly 0.7 0.5 -0.2 150 115 -23.3
Motor 0.6 0.5 -0.1 120 108 -10.0
National Geographic 5.6 4.3 -1.3 1,165 914 -21.5
New Idea 3.6 2.8 -0.8 757 589 -22.2
New Idea Food - 0.4 - - 93 -
New Idea Retro - 0.7 - - 142 -
New Idea Royals 2.7 1.6 -1.1 571 338 -40.8
New Scientist 1.5 0.8 -0.7 320 179 -44.1
Open Road (NSW) 4.1 4.6 0.5 864 974 12.7
Organic Gardener - 0.8 - - 178 -
PlayStation 0.4 0.7 0.3 93 152 63.4
Prevention 0.3 0.3 0.0 70 67 -4.3
Qantas Magazine 1.4 1.6 0.2 302 340 12.6
Reader's Digest Australia 2.0 2.0 0.0 412 431 4.6
Real Living 0.5 0.4 -0.1 102 95 -6.9
RM Williams Outback 0.9 1.1 0.2 179 228 27.4
Road Ahead (Qld) 2.6 2.7 0.1 538 570 5.9
Rolling Stone - 0.7 - - 152 -
Royal Auto (Vic) 2.5 2.8 0.3 520 581 11.7
SA Motor (SA) 1.1 0.9 -0.2 227 190 -16.3
Selector 0.3 0.2 -0.1 63 36 -42.9
Street Machine 1.0 0.9 -0.1 202 189 -6.4
Take 5 (Weekly) 2.3 2.3 0.0 475 485 2.1
Take 5 Bumper Monthly 2.8 2.5 -0.3 583 522 -10.5
Taste.com.au Magazine 2.9 2.9 0.0 611 620 1.5
That's Life 2.2 2.3 0.1 460 477 3.7
That's Life Mega Monthly 1.9 2.4 0.5 405 514 26.9
Time 1.2 0.8 -0.4 246 174 -29.3
TOTAL Motoring Club Magazines 11.8 12.0 0.2 2,470 2,522 2.1
TV Week 1.2 1.7 0.5 248 351 41.5
Unique Cars 0.7 0.6 -0.1 143 135 -5.6
Vogue Australia 1.8 1.6 -0.2 386 335 -13.2
Vogue Living 0.7 1.1 0.4 155 229 47.7
WellBeing 0.7 0.5 -0.2 145 108 -25.5
Wheels 0.8 1.0 0.2 167 221 32.3
Who 1.0 0.8 -0.2 205 160 -22.0
Woman's Day 4.0 3.3 -0.7 842 699 -17.0
Women's Health 1.3 0.9 -0.4 264 181 -31.4
Women's Weekly Food 1.5 0.8 -0.7 314 168 -46.5

Note: A small number of magazines were temporarily suspended during the June and September 2020 quarters.  These magazines are flagged with an asterisk (*) and do not show readership for the latest quarter, average readership is allocated instead.  The list of magazines affected in this way includes AFL Record, Big League, Qantas Magazine and Virgin Magazine.