Readership in New Zealand, 12 Months to December 2021

Detailed below are the Roy Morgan Readership estimates for New Zealand for the 12 months to June 2021.


Magazines

Jan 2020 - Dec 2020 Jan 2021 - Dec 2021
Readership '000 % of Population 14+ Readership '000 % of Population 14+ % of Population 14+ Gain/Loss Readership '000 Gain/Loss
  (unweighted) 6,496 6,514
  (POPN '000) 4,048 4,166
  MASS WOMEN'S MAGAZINES
  Australian Women's Weekly NZ Edition (skip Apr20-Sep20) 180 4.4% 141 3.4% -1.0% -39
  NZ Woman's Weekly (skip Apr20-Sep20) 105 2.6% 105 2.5% -0.1% 0
  NZ Woman's Day (skip Apr20-Sep20) 152 3.8% 146 3.5% -0.3% -6
  New Idea 46 1.1% 47 1.1% 0.0% 1
  That's Life 70 1.7% 61 1.5% -0.2% -9
  WOMEN'S LIFESTYLE MAGAZINES
  English Woman's Weekly 21 0.5% 17 0.4% -0.1% -4
  Lucky Break (skip Apr20-Sep20) 63 1.6% 42 1.0% -0.6% -21
  Mindfood 78 1.9% 80 1.9% 0.0% 2
  Nadia 66 1.6% 43 1.0% -0.6% -23
  Simply You Living 24 0.6% 50 1.2% 0.6% 26
  WOMEN'S FASHION MAGAZINES
  NZ Fashion Quarterly 30 0.7% 50 1.2% 0.5% 20
  NZ Weddings 24 0.6% 20 0.5% -0.1% -4
  Fashion 30 0.7% 50 1.2% 0.5% 20
  HOME & GARDEN MAGAZINES
  Better Homes and Gardens 22 0.5% 29 0.7% 0.2% 7
  Bunnings Magazine 52 1.3% 40 1.0% -0.3% -12
  Habitat 90 2.2% 100 2.4% 0.2% 10
  Home NZ 35 0.9% 60 1.4% 0.5% 25
  Homestyle NZ 16 0.4% 36 0.9% 0.5% 20
  Houses NZ 33 0.8% 28 0.7% -0.1% -5
  NZ Gardener 101 2.5% 93 2.2% -0.3% -8
  NZ House & Garden 92 2.3% 110 2.6% 0.3% 18
  NZ Trends Design Series 19 0.5% 18 0.4% -0.1% -1
  Kiwi Gardener 30 0.8% 51 1.2% 0.4% 21
  Your Home & Garden 51 1.3% 54 1.3% 0.0% 3
  FOOD & ENTERTAINMENT MAGAZINES
  Cuisine 118 2.9% 87 2.1% -0.8% -31
  Delicious 8 0.2% 20 0.5% 0.3% 12
  Dish 89 2.2% 92 2.2% 0.0% 3
  New Zealand's Best Dining Guide 18 0.4% 55 1.3% 0.9% 37
  NZ Woman's Weekly Julie Le Clerc Magazine 29 0.7% 26 0.6% -0.1% -3
  Taste 54 1.3% 42 1.0% -0.3% -12
  HEALTH & FAMILY MAGAZINES
  Healthy Food Guide 28 0.7% 32 0.8% 0.1% 4
  Tots to Teens 23 0.6% 17 0.4% -0.2% -6
  Ohbaby! 29 0.7% 20 0.5% -0.2% -9
  BUSINESS, FINANCIAL & AIRLINE PUBLICATIONS
  NZ Property Investor 14 0.3% 13 0.3% 0.0% -1
  Time 50 1.2% 36 0.9% -0.3% -14
  University of Auckland Business Review 22 0.5% 33 0.8% 0.3% 11
  KiaOra (Air New Zealand inflight magazine) (skip Apr20-Sep20) 70 1.7% 45 1.1% -0.6% -25
  GENERAL MAGAZINES
  Avenues 24 0.6% 32 0.8% 0.2% 8
  Consumer 62 1.5% 53 1.3% -0.2% -9
  Good 17 0.4% 49 1.2% 0.8% 32
  National Geographic 40 1.0% 37 0.9% -0.1% -3
  NZ Geographic 63 1.6% 50 1.2% -0.4% -13
  North & South (skip Apr-Dec20) 100 2.5% 72 1.7% -0.8% -28
  Reader's Digest 34 0.8% 34 0.8% 0.0% 0
  Grapevine 24 0.6% 22 0.5% -0.1% -2
  Metro 25 0.6% 43 1.0% 0.4% 18
  NZ Life & Leisure 65 1.6% 57 1.4% -0.2% -8
  New Zealand Listener (skip Apr20-Sep20) 185 4.6% 221 5.3% 0.7% 36
  Art News NZ 19 0.5% 35 0.8% 0.3% 16
  Heritage NZ 49 1.2% 76 1.8% 0.6% 27
  Wilderness 14 0.4% 15 0.4% 0.0% 1
  The Shed 11 0.3% 17 0.4% 0.1% 6
  MUSIC & MOVIE MAGAZINES
  Empire 15 0.4% 24 0.6% 0.2% 9
  TV MAGAZINES
  TV Guide 166 4.1% 157 3.8% -0.3% -9
  SPORTS MAGAZINES
  NZ Outdoor Hunting 31 0.8% 37 0.9% 0.1% 6
  Rugby News 30 0.8% 15 0.4% -0.4% -15
  MOTORING MAGAZINES
  AA Directions 365 9.0% 374 9.0% 0.0% 9
  NZ Autocar 15 0.4% 17 0.4% 0.0% 2
  NZ Classic Car 17 0.4% 18 0.4% 0.0% 1
  NZ Motorhomes Caravans & Destinations 13 0.3% 10 0.2% -0.1% -3
  FISHING MAGAZINES
  Fish & Game NZ 52 1.3% 39 0.9% -0.4% -13
  NZ Fishing News 23 0.6% 40 1.0% 0.4% 17
  REAL ESTATE MAGAZINES
  Property Press 62 1.5% 50 1.2% -0.3% -12
  NEWSPAPER INSERT MAGAZINES
  Bite (North Island) 130 3.2% 158 3.8% 0.6% 28
  Canvas (North Island) 231 5.7% 272 6.5% 0.8% 41
  Sunday Magazine 164 4.0% 172 4.1% 0.1% 8
  Viva (North Island) 147 3.6% 176 4.2% 0.6% 29
  Weekend (North Island) 175 4.3% 153 3.7% -0.6% -22
  Your Weekend 130 3.2% 136 3.3% 0.1% 6


Newspapers

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual newspaper content via print or online.

  Print
Digital
(Web or App)
Total Cross-Platform Audience
(print, web or app)

Dec 2020 (000's) Dec 2021 (000's) Dec 2020 (000's) Dec 2021 (000's) Dec 2020 (000's) Dec 2021 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,496 6,514 6,496 6,514 6,496 6,514  
  (POPN '000) 4,048 4,166 4,048 4,166 4,048 4,166  
             
  New Zealand Herald 595 559 1,637 1,585 1,883 1,844 -2.1%
  Dominion Post 211 205 278 271 416 408 -1.9%
  Northern Advocate 52 72 62 95 107 142 33.0%
  Waikato Times 82 86 128 134 193 195 0.9%
  Bay of Plenty Times 67 57 102 104 145 149 3.0%
  Rotorua Daily Post 28 26 63 70 82 88 6.5%
  Gisborne Herald 33 27 47 51 64 64 0.4%
  Taranaki Daily News 60 56 69 103 106 137 29.7%
  Wanganui Chronicle 38 35 46 86 79 107 34.6%
  Hawke's Bay Today 72 80 101 109 154 173 12.4%
  Manawatu Standard 31 27 65 63 90 87 -3.4%
  Wairarapa Times-Age 20 23 32 39 47 59 23.6%
  The Press 160 145 181 189 288 272 -5.3%
  Otago Daily Times 98 107 200 238 254 304 20.0%
  Ashburton Guardian 14 10 28 22 39 31 -21.1%
  Timaru Herald 17 18 34 71 48 83 73.6%
  Southland Times 41 51 76 83 96 108 12.9%
  Sunday Star Times 172 167 59 60 220 216 -2.0%
  Sunday News 26 41 35 50 60 88 46.6%


Magazine Cross-Platform Audience

Cross-Platform Audience is the number of New Zealanders who have read or accessed individual magazine content via print or digital (web or app).


Print
Digital
(web or app)
Total Cross-Platform Audience
(print, web or app)

Dec 2020 (000's) Dec 2021 (000's) Dec 2020 (000's) Dec 2021 (000's) Dec 2020 (000's) Dec 2021 (000's)
% change in
 Total Cross- Platform Audience
  (unweighted) 6,496 6,514 6,496 6,514 6,496 6,514  
  (POPN '000) 4,048 4,166 4,048 4,166 4,048 4,166  
               
  AA Directions 365 374 148 171 441 455 3.3%
  Australian Women's Weekly NZ Edition (skip Apr20-Sep20) 180 141 59 65 218 188 -13.7%
  Dish 89 92 79 116 145 177 21.6%
  Fish & Game NZ 52 39 52 67 94 100 6.5%
  Habitat 90 100 43 59 118 142 20.5%
  Healthy Food Guide 28 32 54 68 73 85 16.8%
  Kiwi Gardener 30 51 47 56 70 101 42.7%
  Mindfood 78 80 76 109 138 165 19.7%
  Nadia 66 43 56 56 105 92 -12.6%
  National Business Review 40 47 28 37 59 69 16.6%
  New Idea 46 47 33 39 74 77 3.5%
  New Zealand Listener (skip Apr20-Sep20) 185 221 56 74 209 257 22.8%
  North & South (skip Apr20-Dec20) 100 72 84 90 165 145 -12.2%
  NZ Gardener 101 93 64 65 145 143 -1.9%
  NZ House & Garden 92 110 54 91 129 174 35.7%
  NZ Woman's Day & Now To Love (skip Apr20-Sep20) 152 146 88 86 207 204 -1.7%
  NZ Woman's Weekly & Now To Love (skip Apr20-Sep20) 105 105 88 86 172 172 0.0%
  Property Press 62 50 40 45 97 90 -7.0%
  That's Life 70 61 19 28 79 77 -1.4%
  Time 50 36 21 13 66 48 -28.2%
  TV Guide Magazine 166 157 50 58 194 184 -5.0%

Print is average issue readership.

Digital is average website visitation & app usage (if available) in last 7 days for weekly titles (National Business Review, Time, New Idea, NZ Listener, NZ Woman's Day, NZ Woman's Weekly, Property Press, That's Life, TV Guide Magazine) & last 4 weeks for all other non-weekly titles.