Online Research

Online Research

Get real answers, not just responses

Online surveys by Roy Morgan Research tell you more than just how many – they tell you who.

Our customised Online Panels combine the cost-effectiveness and speed of traditional online surveys with the unmatched integrity and reliability of in-depth personal interviewing.

We create targeted Online Panels from within a massive base of consumers who have already told us all about their lives, attitudes, behaviours and intentions during our exhaustive Single Source survey.

So each response gives you thousands of answers. When weighted against population demographics, these answers lead to reliable, useful and exclusive market insights.

All the data from our online research is available in ASTEROID to enable easy access to the information.

Contact us for an honest, independent analysis of what you can learn from an online survey and the best methodologies to use.